Our Story

            First, I want to say thank you for visiting our website and spending time to see what we do and what we have to offer. My name is Cheryl Dowell-Crowell, Owner and Practitioner of Body By Design Aesthetics Studio located at 951 S. Hebron Ave. Suite A. Evansville, IN. 47714.  In introducing myself to you, I want to be as transparent as I can possibly be. I’ve always led a somewhat quiet and private life in the past, but I feel this is somehow going to change rather quickly.

            Just a little about myself. I was born and raised in the state of Indiana where I grew up playing basketball at the local community centers, back yards, parks, and on the back of the closet doors with a rim made from a wire hanger and rolled up socks for the ball. Come on, I know I wasn’t the only one! This love for basketball would take me all the way to the west coast on a full ride basketball scholarship to the top-ranked California State University of Long Beach, Women’s Basketball Team where I would later graduate with my degree in Psychology. My hard work and dedication towards my education and basketball was rewarded with four consecutive years on the Dean’s List, and years later, two inductions into the Indiana Women’s Basketball Hall of Fame. Now that’s all I have to say about that…I am now a happily married woman of nearly 29 years with four grown children and 5 grandchildren. I am the owner of Self-Sufficient Services, Inc. which is a business completely on the other end of the spectrum from Body By Design Aesthetics Studio.

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            So, how did I arrive here? Well, it’s a very long story that includes my testimony, but I won’t bother you with all the details. I’ve always loved beauty, cosmetics, hair care, clothing and so forth. So much, that I would leave my profession as a Director of Social Services to become a cosmetologist in a salon that barely had any traffic. Luckily things turned around for me! After several years in the cosmetology business, I was called to fulfill a mission and Self-Sufficient Services, Inc. was birthed. My company has dedicated several years assisting individuals and students with disabilities in becoming independent and self-sustaining by providing life and social skills training, job assistance, mentoring, permit tutoring, and in-school training on self- advocacy and work readiness. I love what I do, but unfortunately for me, I became somewhat of a robot.


            I repeated the same routines every day. Work, work, work, home, eat, eat, eat, work, doze, work, sleep, repeat. SMH. This type of routine can pack the pounds on if you’re not careful. I no longer liked the way I looked and was, well, disgusted with myself. I knew I would never undergo plastic surgery to get the weight off, so I finally decided to get my butt up and at least attempt to work out. Hmmmmm…I failed many times. But one day I decided enough was enough and I was off and running on my weight loss journey! I will be the first to tell you that the first thing I had to change was my diet. I began to eat healthier, cleaner, and began to read labels. This was a game changer. I stopped eating red meat and pork and stuck to fish, chicken breast and seafood. After a while, it became easy for me to maintain a healthy weight.

But with all the changes I made, I still had those stubborn areas I just couldn’t get rid of!

            In doing my research on ways to get rid of stubborn belly fat and cellulite, I came across an article on body contouring. I was stuck on this research for hours and days, then weeks! My mind was made up, I wanted to learn more about how to provide these ever so popular non-surgical, non-invasive body contouring procedures I had researched and seen so many phenomenal results from.  The first thing I did, I went down on my knees and began to pray. The Lord didn’t waste any time in answering my prayer on this day, he was instant! I talked it over with my husband and the very next week would begin my extensive training across many states and abroad.


            I am super happy to announce that I have performed every one of these procedures on myself because I want to know for myself if it’s cracked up to be all that they say it is…. And honeeeeey let me tell you, I cannot lie, this stuff works! Now don’t be misled, my weight loss came from a lifestyle change. I had to transform my mind, body, and spirit to arrive here, but it is not without purpose. Body By Design will soon be offering group sessions where every walk of life is welcome to come and share your journey, your struggles, your successes, and your goals. Body By Design is a no judgment zone where we offer more than just contouring the body. We are here not only to contour, but to support, build, restore, and empower one another to love the skin we’re in.  Group Meetings Coming Soon!!


To the men, this is for you too, don’t think it’s just for the women. You can receive every service listed too, well, except for one! I can design you a six pack or if you already have it like that, an 8 pack! Allow me to personally design your body at Body By Design today!